Understanding the role of influencers on live streaming platforms : when tipping makes the difference
Liying Zhou, Fei Jin and Banggang Wu, Xiaodong Wang, Valerie Lynette Wang and Zhi Chen
| Year of publication: |
2022
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|---|---|
| Authors: | Zhou, Liying ; Jin, Fei ; Wu, Banggang ; Wang, Xiaodong ; Wang, Valerie Lynette ; Chen, Zhi |
| Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 56.2022, 10, p. 2677-2697
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| Subject: | Live streaming | Live-stream influencer | Platform | Quasi-experiment | Social identity | Tipping frequency |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-10-2021-0815 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013457382