Understanding the role of marketing–purchasing collaboration in industrial markets : the case of Russia
Maria Smirnova; Stephan C. Henneberg; Bahar Ashnai; Peter Naudé; Stefanos Mouzas
| Year of publication: |
2011
|
|---|---|
| Authors: | Smirnova, Maria ; Henneberg, Stephan ; Ashnai, Bahar ; Naudé, Peter ; Mouzas, Stefanos |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 40.2011, 1, p. 54-64
|
| Subject: | Organisationsstruktur | Organizational structure | Marketing | Beschaffung | Procurement | Kooperation | Cooperation | B-to-B-Marketing | Business-to-business marketing | Russland | Russia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008907889