Understanding the role of regulatory focus in e-tailing activities
Gopal Das (Indian Institute of Management Rohtak, Rohtak, India)
| Year of publication: |
2016
|
|---|---|
| Authors: | Das, Gopal |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 30.2016, 2, p. 212-222
|
| Subject: | e-tailing | Purchase intention | Word-of-mouth | Online product review | Prevention focus | Promotion focus | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Electronic Commerce | E-commerce | Social Web | Social web | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JSM-10-2014-0358 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487068