Understanding the role of service attributes in consumer small retailer relationships : findings from Pakistan
Year of publication: |
2021
|
---|---|
Authors: | Najmi, Arsalan ; Ali, Syed Fahad ; Ahmed, Waqar ; Kanapathy, Kanagi A. P. ; Azmin Azliza Aziz |
Published in: |
International journal of management practice : IJMP. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8143, ZDB-ID 2170808-3. - Vol. 14.2021, 2, p. 198-216
|
Subject: | assortment | service | store environment | satisfaction | relationship | loyalty | Pakistan | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | KMU | SME | Lieferantenmanagement | Supplier relationship management |
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