Understanding the role of web-benefits in cross-buying
Vishal Vyas, Sonika Raitani
| Year of publication: |
2018
|
|---|---|
| Authors: | Vyas, Vishal ; Raitani, Sonika |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 9.2018, 1, p. 1-21
|
| Subject: | cross-buying | relationship quality | web-benefits | banking industry | Bank | Beziehungsmarketing | Relationship marketing | Privatkundengeschäft | Personal banking | Konsumentenverhalten | Consumer behaviour | Bankmarketing | Bank marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011849102