Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms
Liu Ting and Jiseon Ahn
| Year of publication: |
2023
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|---|---|
| Authors: | Ting, Liu ; Ahn, Jiseon |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 10, p. 2565-2581
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| Subject: | C2C | Emotional interaction | Informational interaction | Loyalty | Trust in platforms | Trust in sellers | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Electronic Commerce | E-commerce | Emotion | Spieltheorie | Game theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-12-2022-1072 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430267