Understanding the social learning effect in contagious switching behavior
Mandy Mantian Hu, Sha Yang, Daniel Yi Xu
| Year of publication: |
2019
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|---|---|
| Authors: | Hu, Mantian ; Yang, Sha ; Xu, Daniel Yi |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 65.2019, 10, p. 4771-4794
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| Subject: | social learning | network effect | contagious switching behavior | customer relationship management | Beziehungsmarketing | Relationship marketing | Lernprozess | Learning process | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations | Experiment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3173 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012118124