Understanding the spillover effects of manufacturer-initiated reward on observers' compliance : a social learning perspective
Cuijuan Liu, Zhenxin Xiao, Yu Gao, Maggie Chuoyan Dong and Shanxing Gao
| Year of publication: |
2023
|
|---|---|
| Authors: | Liu, Cuijuan ; Xiao, Zhenxin ; Gao, Yu ; Dong, Maggie Chuoyan ; Gao, Shanxing |
| Subject: | Channel management | Compliance | Dependence | Distributor relationship features | Expectation of reward | Network centrality | Reward magnitude | Similarity | Spillover effects | Spillover-Effekt | Spillover effect | Compliance-Management | Compliance management | Soziales Netzwerk | Social network | Vertriebsweg | Distribution channel | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2022-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471855