Understanding the spillover effects of manufacturer-initiated reward on observers' compliance : a social learning perspective
Cuijuan Liu, Zhenxin Xiao, Yu Gao, Maggie Chuoyan Dong and Shanxing Gao
| Year of publication: |
2023
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|---|---|
| Authors: | Liu, Cuijuan ; Xiao, Zhenxin ; Gao, Yu ; Dong, Maggie Chuoyan ; Gao, Shanxing |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 10, p. 1981-1996
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| Subject: | Channel management | Compliance | Dependence | Distributor relationship features | Expectation of reward | Network centrality | Reward magnitude | Similarity | Spillover effects | Spillover-Effekt | Spillover effect | Compliance-Management | Compliance management | Soziales Netzwerk | Social network | Vertriebsweg | Distribution channel | Soziale Beziehungen | Social relations |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-02-2022-0078 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014471855