Understanding the substitution effect between online and traditional channels : evidence from product attributes perspective
Quansheng Wang; Peijian Song; Xue Yang
| Year of publication: |
2013
|
|---|---|
| Authors: | Wang, Quansheng ; Song, Peijian ; Yang, Xue |
| Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 3, p. 227-239
|
| Subject: | Multichannel | Substitution effect | Status quo bias | Search and experience goods | Product involvement | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Substitutionseffekt | Produktqualität | Product quality | Online-Handel | Online retailing | Erfahrungsgüter | Experience goods |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010195476