Understanding the substitution effect between online and traditional channels : evidence from product attributes perspective
Year of publication: |
2013
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Authors: | Wang, Quansheng ; Song, Peijian ; Yang, Xue |
Published in: |
Electronic markets : the international journal on networked business. - Heidelberg : Springer, ISSN 1019-6781, ZDB-ID 1309988-7. - Vol. 23.2013, 3, p. 227-239
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Subject: | Multichannel | Substitution effect | Status quo bias | Search and experience goods | Product involvement | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Substitutionseffekt | Produktqualität | Product quality | Online-Handel | Online retailing | Erfahrungsgüter | Experience goods |
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