Understanding the US generic advertising system and its role in information management among commodities and food systems
Ronald W. Ward
| Year of publication: |
2007
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|---|---|
| Authors: | Ward, Ronald W. |
| Published in: |
Innovation and system dynamics in food networks 2007 : Proceedings of the 1st International European Forum on Innovation and System Dynamics in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 1st Forum, february 15-17, 2007, Innsbruck-Igls, Austria. - Bonn : ILB, ISBN 978-3-932887-90-1. - 2007, p. 275-285
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| Subject: | Werbung | Advertising | Marketingkooperation | Marketing cooperation | Agroindustrie | Agro-industry | Öffentlichkeitsarbeit | Public relations | Informationsverhalten | Information behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003713226