Understanding the value process : value creation in a luxury service context
Year of publication: |
2020
|
---|---|
Authors: | Holmqvist, Jonas ; Visconti, Luca M. ; Grönroos, Christian ; Guais, Blandine ; Kessous, Aurélie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 120.2020, p. 114-126
|
Subject: | Escapism | Luxury | Service logic | Services | Value cocreation | Value process | Betriebliche Wertschöpfung | Value creation | Luxusgüter | Luxury goods | Kundenwert | Customer value | Service-Dominant Logic | Service-dominant logic | Bewertung | Evaluation | Kundenintegration | Customer integration | Dienstleistungsmarketing | Services marketing |
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