Understanding travel apps usage intention : findings from PLS and NCA
Pinaz Tiwari, Rahul Pratap Singh Kaurav, Kian Yeik Koay
| Year of publication: |
2024
|
|---|---|
| Authors: | Tiwari, Pinaz ; Kaurav, Rahul Pratap Singh ; Koay, Kian Yeik |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3326, ZDB-ID 2735891-4. - Vol. 12.2024, 1, p. 25-41
|
| Subject: | PLS-SEM | Diffusion of innovation theory | NCA | Technology acceptance model | Technology adoption | Travel apps | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobile Anwendung | Mobile application | Urlaubsverhalten | Holiday behaviour | Innovation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00258-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014538736