Understanding trust in advertising
Florenz Lammert ; Prof. Dr. Tomas Falk, Prof. Dr. Tobias Schäfer
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Lammert, Florenz |
| Other Persons: | Falk, Tomas (degree supervisor) ; Schäfers, Tobias (degree supervisor) |
| Publisher: |
Oestrich-Winkel |
| Subject: | Werbung | Advertising | Vertrauen | Confidence | Werbewirkung | Advertising effects |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | V, 166 Seiten Diagramme |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Dissertation, EBS Universität für Wirtschaft und Recht, Business School, 2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011917967