Understanding university image : a structural equation model approach
Paulo O. Duarte; Helena B. Alves; Mário B. Raposo
| Year of publication: |
2010
|
|---|---|
| Authors: | Duarte, Paulo O. ; Alves, Helena B. ; Raposo, Mário |
| Published in: |
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1984, ZDB-ID 2396950-7. - Vol. 7.2010, 1, p. 21-36
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| Subject: | Hochschule | Higher education institution | Reputation | Nonprofit-Marketing | Nonprofit marketing | Marketingmanagement | Marketing management | Strukturgleichungsmodell | Structural equation model | Portugal |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003979161