Understanding users' group behavioral decisions about sharing articles in social media : an elaboration likelihood model perspective
| Year of publication: |
2022
|
|---|---|
| Authors: | Yang, Bo ; Liu, Chao ; Cheng, Xusen ; Ma, Xi |
| Published in: |
Group decision and negotiation. - Dordrecht [u.a.] : Springer Science + Business Media B.V., ISSN 1572-9907, ZDB-ID 1478683-7. - Vol. 31.2022, 4, p. 819-842
|
| Subject: | Article sharing | Behavior decision | Elaboration likelihood model | Social media | WeChat | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing |
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