Understanding value co-creation in a co-consuming brand community
Siwarit Pongsakornrungsilp; Jonathan E. Schroeder
| Year of publication: |
2011
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|---|---|
| Authors: | Pongsakornrungsilp, Siwarit ; Schroeder, Jonathan E. |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 22015401. - Vol. 11.2011, 3, p. 303-324
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009870762