Understanding value creation and word-of-mouth behaviour at cultural events
David Dowell, Brian Garrod and Jennifer Turner
| Year of publication: |
2019
|
|---|---|
| Authors: | Dowell, David ; Garrod, Brian ; Turner, Jennifer |
| Subject: | value co-creation | Culture | event | experience | segmentation | value | word of mouth | Virales Marketing | Viral marketing | Betriebliche Wertschöpfung | Value creation | Kundenintegration | Customer integration | Kundenwert | Customer value | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2019.1568997 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012203974