Understanding voluntary intentions within the theories of self-determination and planned behavior
Year of publication: |
2019
|
---|---|
Authors: | Li, Chunxiao ; Wu, Yandan |
Published in: |
Journal of nonprofit & public sector marketing. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1540-6997, ZDB-ID 2069730-2. - Vol. 31.2019, 4, p. 378-389
|
Subject: | Behavioral intention | motivation | theory integration | volunteerism | Motivation | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Verbrauchereinstellung | Consumer attitudes | Verhaltensökonomik | Behavioral economics | Verhalten | Behaviour | Ehrenamtliche Arbeit | Voluntary work |
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