Understanding why consumers don't skip pre-roll video ads
Colin Campbell, Frauke Mattison Thompson, Pamela E. Grimm, Karen Robson
| Year of publication: |
July-September 2017
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| Authors: | Campbell, Colin L. ; Thompson, Frauke Mattison ; Grimm, Pamela E. ; Robson, Karen |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 46.2017, 3, p. 411-423
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| Subject: | Ad Skipping Behavior | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2017.1334249 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011744308