Understanding young Chinese consumers' preferences for foreign clothing brands : a behavioural approach
Daniel Esteban May, Sara Arancibia, Calvin Wang, Nigel Hill and Karl Behrendt
| Year of publication: |
2023
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|---|---|
| Authors: | May, Daniel Esteban ; Arancibia Carvajal, Sara ; Wang, Calvin ; Hill, Nigel ; Behrendt, Karl |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 12, p. 3032-3051
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| Subject: | Foreign clothing brands | Purchasing behaviour | Structural equation modelling | Theory of planned behaviour | Young Chinese consumers | Konsumentenverhalten | Consumer behaviour | China | Markenartikel | Brand | Jugendliche | Youth | Verbrauchereinstellung | Consumer attitudes | Markenimage | Brand image | Bekleidung | Clothing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-09-2022-0809 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014486568