Undervalued or overvalued customers: capturing total customer engagement value
V. Kumar; Lerzan Aksoy; Bas Donkers; Rajkumar Venkatesan; Thorsten Wiesel ...
| Year of publication: |
2010
|
|---|---|
| Authors: | Kumar, V. ; Aksoy, Lerzan ; Donkers, Bas ; Venkatesan, Rajkumar ; Wiesel, Thorsten |
| Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 13.2010, 3, p. 297-310
|
| Subject: | Kundenwert | Customer value | Messung | Measurement | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008652115