Unethical use of information access and analytics in B2B service organisations : the dark side of behavioural loyalty
Rajat Kumar Behera, Pradip Kumar Bala
| Year of publication: |
2023
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| Authors: | Behera, Rajat Kumar ; Bala, Pradip Kumar |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 109.2023, p. 14-31
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| Subject: | Analytics | Dark side of B2B relationships | Ethics | Information access | Unfavourable behavioural loyalty | Unfavourable service quality | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.12.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10014282238