Unified approach for modeling innovation adoption and optimal model selection for the diffusion process
Adarsh Anand and Mohini Agarwal, Deepti Aggrawal and Ompal Singh
| Year of publication: |
2016
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|---|---|
| Authors: | Anand, Adarsh ; Agarwal, Mohini ; Aggrawal, Deepti ; Ompal Singh |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 13.2016, 2, p. 154-178
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| Subject: | Managerial decision making | Awareness | Adoption | Marketing models | Distance-based approach | Innovation diffusion modelling | Innovationsdiffusion | Innovation diffusion | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JAMR-03-2015-0021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011598235