Uniformity in Franchising: A Case Study of a French Franchise Network With Several Franchisees Having Their Own Website
| Year of publication: |
2013
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| Authors: | Perrigot, Rozenn ; Basset, Guy ; Briand, Danile ; Cliquet, Grard |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 11217777. - Vol. 20.2013, 1 (1.4.), p. 99-119
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