Unintended consequences of selling B2B digital subscription add-ons for customer onboarding
Lena Steinhoff, Jisu J. Kim, Vamsi K. Kanuri, Robert W. Palmatier
| Year of publication: |
2025
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|---|---|
| Authors: | Steinhoff, Lena ; Kim, Jisu J. ; Kanuri, Vamsi K. ; Palmatier, Robert W. |
| Published in: |
Journal of the Academy of Marketing Science. - Dordrecht : Springer Netherlands, ISSN 1552-7824, ZDB-ID 2067360-7. - Vol. 53.2025, 5, p. 1447-1481
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| Subject: | Add-on services | B2B services | Bundling | Customer onboarding | Customer retention | Relationship marketing | Software-as-a-service | Subscription services | Beziehungsmarketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Verkauf | Selling | Preismanagement | Pricing strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-025-01088-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015509064