Unit pricing matters more when consumers are under time pressure
Jun Yao and Harmen Oppewal (Department of Marketing, Monash Business School, Monash University, Melbourne, Australia)
| Year of publication: |
2016
|
|---|---|
| Authors: | Yao, Jun ; Oppewal, Harmen |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 5/6, p. 1094-1114
|
| Subject: | Consumer behaviour | Consumer protection | Pricing | Information processing | Grocery | Retail marketing | Konsumentenverhalten | Verbraucherschutz | Lebensmitteleinzelhandel | Food retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/EJM-03-2015-0122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011529790