Universal differences in advertising avoidance behavior: A cross-cultural study
| Year of publication: |
2009
|
|---|---|
| Authors: | Rojas-Méndez, José I. ; Davies, Gary ; Madran, Canan |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 62.2009, 10, p. 947-954
|