Universal Product Codes: An Adjunct to Traditional Saleforce Controls

Marketing affects and supports the entire organisation. Improvements or reductions in waste within the firm will also have an impact on the firm′s marketing effort. Marketing functions, such as financing the sale, risk taking, storing products, and transporting cannot be eliminated. The article considers the traditional methods of cost controls and applications of technology by the salesforce.

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Year of publication:	1989
Authors:	Teich, Ira
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 7.1989, 11/12, p. 34-37
Publisher:	MCB UP Ltd
Subject:	Salesforce \| Sales management \| Computer technology \| Marketing

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001068 [DOI]
Source:	Other ZBW resources

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