University choice : which attributes matter when you are paying the full price?
Year of publication: |
November 2015
|
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Authors: | Walsh, Caroline ; Moorhouse, Jan ; Dunnett, Andrew ; Barry, Cornelius |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 39.2015, 6, p. 670-681
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Subject: | Education | choice | youth | UK | conjoint analysis | family | experience | higher education marketing | longitudinal study | price | services marketing | university | utility | Hochschule | Higher education institution | Conjoint-Analyse | Conjoint analysis | Studierende | Students | Dienstleistungsqualität | Service quality | Großbritannien | United Kingdom | Dienstleistungsmarketing | Services marketing | Konsumentenverhalten | Consumer behaviour | Studium | University education |
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