University marketing directors' views on the components of a university brand

Rehnuma Ali-Choudhury; Roger Bennett; Sharmila Savani

Year of publication:	2009
Authors:	Ali-Choudhury, Rehnuma ; Bennett, Roger ; Savani, Sharmila
Published in:	International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing. - Berlin : Springer, ISSN 1865-1984, ZDB-ID 2396950-7. - Vol. 6.2009, 1, p. 11-33
Subject:	Hochschule \| Higher education institution \| Führungskräfte \| Managers \| Öffentlichkeitsarbeit \| Public relations \| Markenführung \| Brand management \| Unternehmenskultur \| Corporate culture \| Marketingmanagement \| Marketing management \| Großbritannien \| United Kingdom

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10003861755