Unleashing corporate communications via social media : a UK study of brand management and conversations with customers
Marie Griffiths (Salford Business School, The Universtity of Salford, UK), Rachel McLean (Liverpool Screen School, Liverpool John Moores University, UK)
| Year of publication: |
2015
|
|---|---|
| Authors: | Griffiths, Marie ; McLean, Rachel |
| Published in: |
Journal of customer behaviour. - Helensburgh : Westburn, ISSN 1475-3928, ZDB-ID 2163005-7. - Vol. 14.2015, 2, p. 147-162
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| Subject: | Corporate communications | Social media | Brand management | Twitter | Habermas | Social Web | Social web | Markenführung | Öffentlichkeitsarbeit | Public relations | Marketingmanagement | Marketing management | Interne Kommunikation | Internal communication | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011412296