Unleashing the animal within: Exploring consumers zoomorphic identity motives
| Year of publication: |
2013
|
|---|---|
| Authors: | Healy, Michael John ; Beverland, Michael B. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 29.2013, 1 (1.1.), p. 225-248
|