Unleashing the power of PR : a contrarian's guide to marketing and communication
Mark Weiner
| Year of publication: |
2006 ; 1. ed., 1 HB print.
|
|---|---|
| Authors: | Weiner, Mark |
| Publisher: |
San Francisco, Calif. : Jossey-Bass |
| Subject: | Marketing | Öffentlichkeitsarbeit |
| Description of contents: | Table of Contents [loc.gov] ; Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 247 S. . graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | "A joint publication of the Jossey-Bass business & management series and the International Association of Business Communicators." -- Includes index. |
| ISBN: | 0-7879-8279-2 |
| Classification: | Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10004224442