Unlocking competitiveness through scent names : a data-driven approach
Hua (Meg) Meng, César Zamudio, Robert D. Jewell
| Year of publication: |
May-June 2018
|
|---|---|
| Authors: | Meng, Hua ; Zamudio, César ; Jewell, Robert D. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 3, p. 385-395
|
| Subject: | Scented products | Sensory marketing | Retail marketing | Market segmentation | Data-driven decision making | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marktsegmentierung | Marketingmanagement | Marketing management | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2018.01.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866299