Unlocking competitiveness through scent names : a data-driven approach
Year of publication: |
May-June 2018
|
---|---|
Authors: | Meng, Hua ; Zamudio, César ; Jewell, Robert D. |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 61.2018, 3, p. 385-395
|
Subject: | Scented products | Sensory marketing | Retail marketing | Market segmentation | Data-driven decision making | Konsumentenverhalten | Consumer behaviour | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Marktsegmentierung | Aromastoff | Flavour |
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