Unlocking dynamic capabilities in the Scotch whisky industry : 1945-present
Year of publication: |
2024
|
---|---|
Authors: | MacKenzie, Niall G. ; Perchard, Andrew ; Mackay, David ; Burt, George |
Published in: |
Business history. - London : Taylor & Francis, ISSN 1743-7938, ZDB-ID 2050203-5. - Vol. 66.2024, 5, p. 1082-1102
|
Subject: | Dynamic capabilities | innovation | marketing | Scotch whisky | sector change | Dynamische Kompetenzen | Innovation | Spirituosenindustrie | Spirits industry |
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