Unlocking the drivers of big data analytics value in firms
Year of publication: |
2019
|
---|---|
Authors: | Côrte-Real, Nadine ; Ruivo, Pedro ; Oliveira, Tiago ; Popovič, Aleš |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 97.2019, p. 160-173
|
Subject: | IT business value | Big data analytics (BDA) | Delphi method | Mixed methodology | Competitive advantage | Big Data | Big data | Wettbewerbsvorteil | Data Mining | Data mining | Betriebliche Wertschöpfung | Value creation | Delphi-Methode | Delphi technique | Betriebliches Informationssystem | Business intelligence system |
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