Unlocking the omnichannel shopping myth : can service convenience, shopping value and channel congruence strengthen perceived trust and satisfaction?
Chia-Lin Hsu, Li-Chen Yu, Wei-Feng Tung, and Kwen-Wan Chen
| Year of publication: |
2024
|
|---|---|
| Authors: | Hsu, Chia-Lin ; Yu, Li-Chen ; Tung, Wei-Feng ; Chen, Kwen-Wan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 8, p. 1633-1650
|
| Subject: | Channel congruence | Omnichannel selection intention | Perceived trust | Satisfaction | Service convenience | Shopping value | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Vertrauen | Confidence | Online-Handel | Online retailing | Dienstleistungsqualität | Service quality | Multikanalvertrieb | Multichannel strategy | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MIP-11-2023-0608 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015200896