Unlocking the power of feedback : exploring customers' continued purchase intention of cause-related products in the hotel industry
Jiajing Hu, Yue Song, Xiaowei Xu, Jia Liang
| Year of publication: |
2024
|
|---|---|
| Authors: | Hu, JiaJing ; Song, Yue ; Xu, Xiaowei |
| Published in: |
Tourism Management Perspectives. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2653700-X. - Vol. 53.2024, Art.-No. 101271, p. 1-11
|
| Subject: | Cause-related marketing | Continued purchase intention | Feedback content | Goal progress | Relationship norms | Self-efficacy | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tmp.2024.101271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015077330