Unlocking the transformative potential of customer data in retailing
Hannu Saarijärvi, Hannu Kuusela, P. K. Kannan, Gauri Kulkarni and Timo Rintamäki
| Year of publication: |
July 2016
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|---|---|
| Authors: | Saarijärvi, Hannu ; Kuusela, Hannu ; Kannan, P. K. ; Rintamäki, Timo |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 26.2016, 3, p. 225-241
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| Subject: | Reverse use of customer data | customer data | transformative consumer research | well-being | service-dominant logic | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kundendaten | Customer data | Service-Dominant Logic | Service-dominant logic | Marktforschung | Market research | Einzelhandel | Retail trade | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2015.1105846 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011543275