Unmasking the ambushers : conceptual framework and empirical evidence
Marc Mazodier; Pascale Quester; Jean-Louis Chandon
| Year of publication: |
2012
|
|---|---|
| Authors: | Mazodier, Marc ; Quester, Pascale ; Chandon, Jean-Louis |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 1/2, p. 192-214
|
| Subject: | Guerilla-Marketing | Guerilla marketing | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Werbewirkung | Advertising effects |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009514308