Unobserved heterogeneity and the importance of customer loyalty in mobile banking
F. Liébana-Cabanillas, M. Alonso-Dos-Santos, Y. Soto-Fuentes and V. A. Valderrama-Palma
| Year of publication: |
October 2017
|
|---|---|
| Authors: | Liébana-Cabanillas, F. ; Santos, Manuel Alonso dos ; Soto-Fuentes, Y. ; Valderrama-Palma, V. A. |
| Published in: |
Technology analysis & strategic management. - Abingdon, Oxfordshire : Routledge, Taylor & Francis, ISSN 0953-7325, ZDB-ID 32138-2. - Vol. 29.2017, 9, p. 1015-1032
|
| Subject: | Mobile banking | customer loyalty | satisfaction | use | trust | Beziehungsmarketing | Relationship marketing | Electronic Banking | Electronic banking | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Vertrauen | Confidence | Kundenbindung | Customer retention | Mobile Business | Mobile business | Privatkundengeschäft | Personal banking |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/09537325.2016.1262021 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011739777