Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables - Using spatial contiguity in multimarket data to estimate the effects of price and promotion.
| Year of publication: |
2001
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|---|---|
| Authors: | Bronnenberg, Bart J. ; Mahajan, Vijay |
| Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 20.2001, 3, p. 284-299
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