Unpacking the effect of strategic ambidexterity on performance : a cross-country comparison of MMNEs developing product-service innovation
Year of publication: |
2020
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Authors: | Bustinza, Oscar F. ; Vendrell-Herrero, Ferran ; Gomes, Emanuel |
Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 29.2020, 6, p. 1-12
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Subject: | Manufacturing multinational enterprises | Performance | Product-service innovation | Strategic ambidexterity | Organisationale Ambidextrie | Ambidextrous organization | Multinationales Unternehmen | Transnational corporation | Unternehmenserfolg | Firm performance | Innovationsmanagement | Innovation management | Strategisches Management | Strategic management | Innovation | Performance-Messung | Performance measurement |
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