Unpacking the power of trust : how relative advantage, compatibility, ease of use and usefulness drive hotel self-directed bookings
Nur Batrisyia Aza Azhar, Mohd Salehuddin Mohd Zahari, Feri Ferdian and Mohd Hafiz Hanafiah
| Year of publication: |
2025
|
|---|---|
| Authors: | Nur Batrisyia Aza Azhar ; Mohd Salehuddin Mohd Zahari ; Ferdian, Feri ; Mohd Hafiz Hanafiah |
| Published in: |
Consumer Behavior in Tourism and Hospitality. - Bradford : Emerald, ISSN 2752-6674, ZDB-ID 3124554-7. - Vol. 20.2025, 1, p. 148-163
|
| Subject: | Compatibility | Hotel booking | Perceived ease of use | Perceived usefulness | Relative advantages | Self-direct booking (SDB) | Trust | Hotellerie | Hotel industry | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CBTH-05-2024-0176 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015373069