Unpeel the layers of trust! : a comparative analysis of crowdfunding platforms and what they do to generate trust
Year of publication: |
2022
|
---|---|
Authors: | Ferreira, Valeria ; Papaoikonomou, Eleni ; Terceño, Antonio |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 65.2022, 1, p. 7-19
|
Subject: | Crowdfunding | Cybersecurity | Entrepreneurship | Reputation management | User trust | Vertrauen | Confidence | Reputation | Digitale Plattform | Digital platform | Firmenimage | Corporate reputation | Social Web | Social web | Unternehmensgründung | Business start-up |
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