Unrelenting innovation : how to build a culture for market dominance
Gerard J. Tellis
| Year of publication: |
c 2013 ; 1. ed.
|
|---|---|
| Authors: | Tellis, Gerard J. |
| Publisher: |
San Francisco, Calif, : Jossey-Bass Chichester : John Wiley [distributor] |
| Subject: | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Marktanteil | Market share | Strategisches Management | Strategic management | Unternehmenskultur |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XV, 332 S. graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Erscheint: 01. Januar 2013 |
| ISBN: | 978-1-118-35240-3 ; 978-1-118-42039-3 ; 978-1-118-41690-7 ; 978-1-118-43416-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009717991