Unstructured data in marketing
Bitty Balducci, Detelina Marinova
| Year of publication: |
July 2018
|
|---|---|
| Authors: | Balducci, Bitty ; Marinova, Detelina |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 46.2018, 4, p. 557-590
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| Subject: | Unstructured data | Machine learning | Deep learning | Artificial intelligence | Nonverbal | Image | Video | Voice | Text | Linguistics | Acoustic | Big data | Text mining | Künstliche Intelligenz | Big Data | Data Mining | Data mining | Linguistik |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-018-0581-x [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011911230