Untangling searchable and experiential quality responses to counterfeits
Yi Qian; Qiang Gong; Yuxin Chen
| Year of publication: |
2015
|
|---|---|
| Authors: | Qian, Yi ; Gong, Qiang ; Chen, Yuxin |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 34.2015, 4, p. 522-538
|
| Subject: | counterfeit | emerging markets | searchable quality | experiential quality | signaling | two-dimensional vertical differentiation | Produktqualität | Product quality | Produktpiraterie | Product counterfeiting | Produktdifferenzierung | Product differentiation | Theorie | Theory | Markenführung | Brand management | Markteintritt | Market entry | Schwellenländer | Emerging economies | Wettbewerb | Competition | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313065